The Launch of Nike+

Role: Lead Copywriter

During the Brazil 2016 Summer Olympic Games, we launched the Nike+ app highlighting Nike's finest athletes while they competed on sport's greatest stage, complete with their workouts, insights and the product on their feet— available to purchase straight from the app. 

I partnered with designers and a junior copywriter to create over 350 unique pieces of digital content supporting Nike's "Unlimited" Olympics theme from Opening ceremonies to the Games' finish line.