Finding the Perfect Fit (Online)
Copy | TOV | App | eCommerce
The challenge: Educate female athletes* buying a sports bra for the first time and those who (understandably) dread the process to find her perfect fit—all without trying one on.
The idea: We evolved individual bra product pages into an informative, comparison-driven shopping experience called the Nike Sports Bra Shop: a multi-page platform on Nike.com personalized to her.
The result: Leveraging the voice/tone of a team captain (a knowledgeable, relatable, trusted friend), playful iconography, clean art direction, and a personalized Bra Fit Finder tool, we made finding the perfect sports bra easier than ever.
Social posts driving to the Nike Sports Bra shop earned international love and press, including this quote from SELF Magazine.
“ A recent Nike ad just killed the game […] It’s not every day an ad teaches you something while breaking down conventional beauty barriers.”
When clients saw our final concept, we earned the additional business to reimagine the Nike Pants and Tights Shop, thus streamlining the look and feel between Nike Women shopping experiences.
“People are seriously obsessed with the woman in this Nike Instagram. It’s stuff like this that makes me love the Internet.”