Nike+ App

Team Lead (Copy + Design) | Editorial | Concepting

The challenge: Bring the Nike+ "At Your Service" value proposition to the Nike digital consumer, from beta to app launch and beyond.

The idea: Do what only Nike can do. Through the Nike+ app, we revealed behind-the-scenes content from the world's best athletes and designers, tips from the industry's top trainers, launched innovative product and reserved consumers exclusive access to their favorite kicks. All in editorial and personalized fashion.

The result: I served as creative lead overlooking copy and design teams producing content showcasing the best of Nike across all 10 sport & lifestyle categories. The app is currently rated five stars on the iTunes App store with 1MM active users and counting. 

You can download the app here.