NRG Campaign Spots
Scripts | Video Production
NRG is an energy company offering a range of energy solutions and expertise to business clients large and small. Telling the story of their highly technical offerings can be difficult. Doing it in 15 seconds...well, that's a challenge.
So to tell their business story, we launched a series of video spots to hype our campaign landing pages (scroll down). My creative team and I landed on an abstract art direction with not-so serious scripts—a combination that revealed humans as the real power behind energy solutions.
We sold in the different look and feel as less B2B, more Human-Human. Because at the end of the day, companies don’t make the world go ‘round. People do. To use the words of the NRG brand tagline AKQA created: Real power isn't measured in units. It's measured in people.
AD: Brad Hall & Benjamin Parisot
Director: Brian Baldwin
Producer: Chad Parker
Acting: Cameo by Brad Hall
I was also Copy Lead for the corresponding campaign landing pages you can find here: