The latest

I’m a Copy leader defining tone of voice and ensuring consistency everywhere the brand comes to life. Check out how this sounds IRL with the latest brand launch of Meta Glasses featuring collabs with Kylie Jenner and LISA.

Outside of launching unreal product experiences, I’m passionate about helping any and all sports brands tell their story, including for the most obsessed athletes out there.

Work hard at work
worth doing

Industry specialties: Sportswear, sports, tech, travel.
Clients: Meta Reality Labs, adidas, Nike, U.S. Soccer, Amazon, Bare Performance Nutrition, NRG, SHEPHERD Cancer foundation.

Skills: Creative direction, branding, strategy, TOV, film, web/app launches, social, campaigns, human-centric storytelling, culture building, leading with empathy and fostering growth in teammates.

Favorite quote: "Fight for the things that you care about, but do it in a way that will lead others to join you." - RGB

"She is an amazing writer, team leader and star-quality human. Be warned: Her always-on positive attitude is infectious."

— Kara Benton, Freelance CD

One wild
and precious life

As a former D1 swimmer for University of Hawai’i, you can’t keep me out of the water or striving for excellence in any pursuit. When I’m not writing, you can find me watching everything women’s sports, training for open water marathons, and raising the next generation.