Meta Quest: From Virtual to Reality

Copy Lead | TOV | UX Writer | Product Launches | Digital | Retail

Smart vs AI. VR vs. MR. IRL vs Virtual Hangouts. I spent nearly two years defining unreal technologies and the next generation of smart glasses. From developing foundational language and TOV that informed launch videos and campaigns, to expressing the brand voice across web, CRM, digital ads, and global retail spaces, to leading agency teams as the in-house Copy Lead, you could say I basically worked on whatever words touched. In a software company chock full of incredibly smart engineers and designers, there weren’t may of us wordsmiths. It was a fun challenge to own the voice and drive humanity into these nebulous gadgets. See how this work came to life in a Meta Quest ad near you, or live on meta.com.