Nike: Inner Strength Series

Lead writer shaping the narrative for Nike Training’s Inner Strength series, a collection of behind-the-scenes stories about what fuels the world’s greatest athletes*.

I researched the athletes and found compelling stories to create interview questions that would unlock intimate perspectives, revealing their performance and humanity equally. Working alongside an AD, we’d shape the editorial direction and shoot plan for these films to go live on Youtube, with companion posts on Instagram that would invite audiences to try their signature drills and workouts.

Creative Direction: Jessica Stacy, Andy Prince
Client: Nike
Production & Post: Swanson Studios

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