Asia, Pacific, Latin America launch of Nike summer tees, shorts, sandals, and all out fun. Because in Summer ‘22, that’s the one thing we could all use right about now.

Each scene is inspired by regional summer pastimes. Styles celebrate rising trends that break social conventions and hero individual expression. Art direction includes illustrated stickers to rep local culture and Gen-Z collage vibes.

Altogether, we turn Summer energy up a notch — from Kakigori snowcone fights to Korean seesaw leaps to giant sandcastles and rooftop camping atop the highest peak in the city. This summer, anything goes when you’re #NeverDoneSummering.

Stay tuned for the rest of the campaign launching throughout the summer.

My Role: ACD Copy
Director/Photographer: Jimmy Marbles
Illustrator: Asahi Nagata
CD: Lizette Morazzani
ACD AD: Pedro Sanguine
Sr. AD: Brittany Drotleff
Sr. Copy: Maddie Ecker
Copy: Katy Devine
Account: Jessie Grav
Sr. Project Manager: Kate
Strat: Jeff Burgin
Style: Katie Mossman.
Production: No Problemos.

Concept, production, execution, and toolkit creation for launch across regional .com, email, app, and social channels for Nike’s largest geography.

Nike Summer Shop