adidas' Register To Vote Campaign

For the most important election in U.S. history, adidas could not sit quietly. In a world of rampant voter suppression and misinformation, we strived to connect with a generation disenfranchised by their vote’s impact—and came up with the brand’s most important call to action to date.

My Role: ACD Copy
Award: 2021 Webby Honoree, Best Cause Related Campaign (PR) 2021
Creds:
David Zavertnik – Associate Creative Director
Chris Lucia – Sr. Copywriter
Gerald Jimenez – Sr. Art Director 
Ben Peters - Strategy
Alexis Crandall – Sr. Producer